Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2103)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1940)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3667)

Industry Events (387)

Market Research (1195)

Retail (4293)

Sales / Customer Development (156)

Senior Leadership (1507)

Shopper / Trade Marketing (116)

Supply Chain / Logistics (200)

The ROI Of Compensating Unhappy Customers | Forbes

Post Response | Subscribe to Story

Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Blake Morgan , CONTRIBUTOR

Most of us as customers have had the experience of having poor service—the company will give us something to compensate us for our time. However have you noticed this can backfire? For example what happens when the amenity offered does not compensate for the trouble caused to the customer?

http://www.forbes.com/sites/blakemorgan/2016/08/10/the-roi-of-compensating-unhappy-customers/#2df4fb7d67e2
 

Post Response